Dave Chong AI as a Force Multiplier
The Iron Man Suit
There are two ways to view Artificial Intelligence:
- The Replacement: “It will take my job.”
- The Suit: “It makes me Iron Man.”
I subscribe entirely to the second view. AI is not a worker; it is an exoskeleton for your mind.
If you are a writer, AI doesn’t replace you. It lets you research 10x faster and draft 5x faster. The “value” moves from typing words to curating ideas. If you are a coder, AI doesn’t replace you. It turns you into a software architect who manages a team of junior bot-developers.
The Cost of Intelligence is Zero
We are entering an era where the cost of “average cognitive labor” is trending toward zero. Summarizing a document? Free. Translating a language? Free. Generating an image? Free.
When the cost of something drops, the value of its complements rises.
What is the complement to cheap intelligence? Agency. (The ability to decide what to do). Taste. (The ability to know what is good). Context. (The specific knowledge of your business/customer).
How We Use It
At DJC AI, we don’t just “use ChatGPT.” We build pipelines.
- Sales: Every inbound lead is scored by AI based on 15 data points before a human ever looks at it.
- Content: I dictate rough notes (like this). AI structures them into markdown. I edit the final 10% to add the “soul.”
- Operations: We feed meeting transcripts into a model that extracts action items and automatically populates our project management board.
The 10x Engineer is No Longer a Myth
In the past, a “10x engineer” was a rare genius. Today, a junior engineer with Copilot, Claude, and cursor.sh is a 10x engineer compared to a senior engineer working in Notepad without AI.
The gap between the “AI-native” worker and the “Manual” worker is widening every day. It is not about working harder. It is about velocity.
If you are still writing every email from scratch, you are bringing a knife to a nuclear war. Get in the suit.