Dave Chong

Purpose of This Site

| Orientation | by Dave Chong

The Leverage Engine

I did not build this site to be a blog. The internet does not need another collection of “top 10 tips for productivity” or vague motivational quotes plastered over stock photos of mountains.

This site is an engineering project. It is a repository of mental leverage.

Throughout my career—from studying engineering at Imperial College to scaling real estate teams in Malaysia to building AI systems—I have been obsessed with a single question: How do we achieve outsized outcomes with finite inputs?

In physics, we call this mechanical advantage. In business, we call it leverage. In leadership, we call it influence.

But the principle is always the same: Input < Output.

Why I am Writing This

Most knowledge in the business world is trapped in what I call “The Operator’s Dilemma.”

  • The people who know how to build systems are too busy building them to write.
  • The people who write about building systems often do not actually build them.

This creates a vacuum of practical, high-fidelity operational knowledge. We have plenty of theory, but very little “blueprints.”

I am writing this to bridge that gap. I am still an operator. I am still in the trenches—negotiating deals, debugging code, hiring teams, and sometimes firing them.

The essays, notes, and frameworks you find here are not academic exercises. They are battle-tested protocols that I use daily to run my companies, DJC AI, IQPilot, and others.

Who This Is For

This site is designed for valid builders.

  • The Technical Founder who realizes that code is easy but people are hard.
  • The Sales Leader who is tired of “hustle culture” and wants to build a predictable revenue machine.
  • The Executive who needs to understand how AI will actually impact their P&L, not just the hype.

If you are looking for shortcuts or “get rich quick” schemes, you are in the wrong place. But if you are willing to think deeply, design systems wisely, and execute relentlessly, then welcome.

This is my open notebook. These are my schematics.

Use them to build something great.